Working with brands to extend their commercial opportunities into new markets through exploring the brand's intellectual property portfolio and collections to find relevant development areas.
Working with TfL I extended their brand into the design market working with today’s designers to create a contemporary take on the last 100 years of transport design.
Brand extension opportunities with fashion design.
Working with Nike to create limited-edition Air Max trainers. The Air Max trainers sported an iconic 1970’s moquette pattern and were launched in a pop up shop in Piccadilly Circus and sold in Nike stores.
Working with Made.com to create a unique collection of furniture, lighting and accessories. The collection was a modern interpretation of the iconic prints and forms synonymous with the London transportation system from lighting and seating to fixtures and fittings.
INTELLECTUAL PROPERTY PORTFOLIO PROTECTION AND EXPLOITATION
Protecting and exploiting Intellectual Property Portfolios.
Legal expertise in copyright and trademark law and in dealing with IPR infringements.
Expertise in working with numerous licensees to develop licensed products for a range of markets from gifts to direct to retail deals. Retailers have included Primark, John Lewis, Heals and Paperchase and home ranges with Kirkby Design, Fired Earth and Made.com.
Retail development including product development, buying and establishing online and pop-up shops.
THE LOST COLLECTION AT KK OUTLET
The Lost Collection was a unique campaign and exhibition to promote the Baker Street Lost Property Office.
I invited Kessels Kramers to create a new way to promote the Lost Property Office and the result was to curate an exhibition of forgotten art that was left unclaimed on London’s tubes, buses, Overground trains and black cabs over a twelve month period.
JOHNSTON100 AT KK OUTLET
An exhibition of all the commissioned poster designs celebrating the centenary of Edward Johnston’s typeface and pop-up shop selling the posters and featuring an original concept created by agency KK Outlet, a Twitter Machine designed and hand built by Florian Dussopt, which stamps your tweets into posters transforming the digital world back into printed material.
The public were invited to tweet their messages to London to #dearlondon.
THE BROOCH IS BACK AT CRAFT CENTRAL
The exhibition showcased Underground themed brooches from Craft Central designer makers and one of the UK’s foremost brooch collectors Joanna Sterling paying homage to the history of the brooch and its creative love affair with London.